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Event Details
DigitalMarketingLab organizza per il 25 febbraio a Milano la III Edizione del Workshop dal titolo
Mobile Strategy e applicazioni IPhone
A chi è rivolto:
- Marketing Manager
- Responsabili PR e Comunicazione
- Responsabili gestione del sito web aziendale
- IT ed E-business Manager
Obiettivi del Workshop:
Obiettivo del workshop è fornire tutte le
indicazioni per ripensare alla propria Strategia Web in chiave Mobile e
utilizzare il Mobile come canale complementare a quello Web per definire
un’adeguata presenza Mobile. Si descriveranno inoltre come impostare una
campagna di Mobile marketing e advertising e come misurarne i ritorni.
Si darà inoltre ampio spazio alle applicazioni per iPhone: come si progetta, sviluppa e promuove un'applicazione iPhone di successo.
Il Workshop sarà arricchito con esempi e casi di
studio di Aziende italiane e straniere.
Programma:
- Lo scenario del Mobile marketing, in Italia e nel mondo
- Definire una strategia per una presenza web Mobile-friendly
- Dal Mobile Web alle Mobile Applications
- L'App Store per iPhone ed i suoi concorrenti
- Progettare un'applicazione iPhone di successo
- Come definire una strategia di Pricing per un'applicazione iPhone
- La case history di TrovaRegalo, applicazione presente su App Store di iTunes
- Mobile Advertising: come creare una campagna per AdWords e AdMob
- 12 consigli per fare marketing per la tua applicazione iPhone
Lo Staff di DML racconterà la propria esperienza nella progettazione e sviluppo dell’applicazione trovaRegalo,disponibile su iTunes nella categoria “Mode e tendenze”.
l’evento è gratuito ma aperto solo ad aziende non concorrenti e non a consulenti o aziende che stanno sviluppando applicazioni analoghe.
Quota di Partecipazione:
La quota di partecipazione è pari a 500 € + IVA per partecipante; sono previsti sconti fino al 20% per aziende che iscrivano almeno 2 partecipanti.
La quota di partecipazione comprende:
- Materiale didattico in formato elettronico
- Attestato di partecipazione
- 10% di Sconto sui prossimi corsi
Informazioni ed iscrizioni
Per ogni approfondimento, iscrizione o richiesta di informazioni, potete scrivere a:
info@dml.it e visitare il sito web di DML
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Where
Business Lounge
Viale Gran Sasso 11
20131 Milano
Italy
Other Maps:
Hosted By
DML
DML è una società di consulenza e formazione focalizzata sul marketing digitale, la strategia e l'innovazione.
DML organizza Corsi, Seminari, Workshop e Webinar a Milano e a Roma.
Per maggiori informazioni visitate: http://www.dml.it/formazione/
